My everyday experience learning and getting hands-on experience with social marketing...
Friday, April 22, 2011
Friday 04/22/2011
Business is cookin up here at hale multimedia. This past week we have completed quite a bit. Andi and Joy have been hard at it with website updates and completing first looks for new clients. Prospect are turning into sale left to right. I am thankful that we all work together so well. As Brian says " We have the best team EVER!"
Wednesday, April 13, 2011
Wednsday April 13 2011
Great News... Joy and Suzy have been hired as our two new programmers and welcome to them!
Also I read a little on twitter... and set up my first twitter acct today.
Some interested things about twitter.. Twitter, like face book for example, is an information network that also uses the power of social media to allow people, organizations and businesses to discover and share new information. Now when you tweet it shares information with others that you follow and that follow you. Anyone can find you on twitter by using key words in search. I also learned that twitter uses Topsy, its own search engine. Twitter will also help you promote your business. Twitter gives the opportunity to feature a trend related to your business making it easier for potential customers to locate you. It gives you massive exposure creating not only presence to the public eye but also the opportunity to discover new and exciting information that may benefit your business as well. So far the only difference that I have found between Twitter and Face Book is twitter uses its own search engine. How many people are ad ware of Topsy? I just found out about it yesterday. I'm still use to Google and MSN. Even though twitter does use its own search engine... today's technology does allow you to link a face book account to your twitter account so It is easier for potential clients to find you anywhere. Can you connect your twitter to your face book account? No you cant create a twitter page and connect it with other information networks. But you can connect face book, my space etc or anything to your twitter account.
Also I read a little on twitter... and set up my first twitter acct today.
Some interested things about twitter.. Twitter, like face book for example, is an information network that also uses the power of social media to allow people, organizations and businesses to discover and share new information. Now when you tweet it shares information with others that you follow and that follow you. Anyone can find you on twitter by using key words in search. I also learned that twitter uses Topsy, its own search engine. Twitter will also help you promote your business. Twitter gives the opportunity to feature a trend related to your business making it easier for potential customers to locate you. It gives you massive exposure creating not only presence to the public eye but also the opportunity to discover new and exciting information that may benefit your business as well. So far the only difference that I have found between Twitter and Face Book is twitter uses its own search engine. How many people are ad ware of Topsy? I just found out about it yesterday. I'm still use to Google and MSN. Even though twitter does use its own search engine... today's technology does allow you to link a face book account to your twitter account so It is easier for potential clients to find you anywhere. Can you connect your twitter to your face book account? No you cant create a twitter page and connect it with other information networks. But you can connect face book, my space etc or anything to your twitter account.
Friday, April 8, 2011
Friday March 8, 2011
I completed a policy and procedures portion of the company policy manual today. I also added a brief company history as well. piece by piece i am putting this thing together.
Brian interviewed Joy Huber today. She is interested in the programmer position. I also learned while listening in a bit that she can be helpful in web designing as well. She seems to be interested in the position and seems as if she will fit right in.
Here is a look at what i have put together today in our policy manual...
A Brief History:
Hale Multimedia is an Internet Marketing Agency located in western Nebraska. The company specializes in Website Design, Website Hosting and Radio Broadcasting. Hale Multimedia has been designing and hosting websites since 1996. We have designed over 1000 websites since then. Hale Multimedia broadcasts 25+ U.S. radio stations. The radio stations stretch out over 9 states including Nebraska, Colorado, Wyoming, Montana, Kansas, Oklahoma, North Dakota, South Dakota and New Mexico. The majority of our clients are affiliated with an agricultural based product or service. However, we are open to opportunities with any small business regardless of its nature.
Hale Multimedia also focuses on Social Marketing. Our purpose is to create a social network with small businesses to help expose their business further out to the public eye. The purpose of Social Marketing is to advertise products and services through media to motivate potential clients. Social media allows communication between people with similar interests and provides great opportunities if productivity is prompt.
Policies and Procedures:
Attendance: Excellent attendance is required. Employees and staff that comply to this policy will be more productive as a team doing so.
Parking: Employees will be directed to park behind the building. Parking lot is located east of the front entrance.
Work Schedule: Employees will be scheduled 40 hrs or less per week, Monday through Friday. (Depending on position and availability)
Meetings: Employees are encouraged to attend all meeting for their benefit. However, not all meetings will be mandatory unless advised so.
Board meetings/ bulletin boards: Monthly projects will be planned and assigned on a weekly basis during business hours.
Lunch: employees are scheduled a one hour lunch daily.
Breaks: Employees are encouraged to take 5 or 10 min breaks every two hours.
Smoking: This is a smoke free workplace. However, smoking is allowed in designated areas.
Dress Code: Business casual attire will be required. Employees will be expected to address themselves in a professional manner.
Overtime: Employees may be offered additional hours if available. Overtime will be paid at normal hourly wage.
Wage/Salary: Employees will be paid at an hourly wage.
Payroll: Payroll is calculated and disbursed at the end of every 2 week pay period. Payroll may be disbursed weekly if available.
Commissions: Commissions are payable upon collection, and are paid on the next scheduled payday.
Performance and Evaluation Review: Employees will be reviewed on performance. Informal review will be performed monthly and formal review will be performed every quarter.
Safety: Employees will be required to comply with all safety and health requirements. Employees will need to maintain a safe and healthy workplace by identifying hazards and unsafe work practices.
Brian interviewed Joy Huber today. She is interested in the programmer position. I also learned while listening in a bit that she can be helpful in web designing as well. She seems to be interested in the position and seems as if she will fit right in.
Here is a look at what i have put together today in our policy manual...
A Brief History:
Hale Multimedia is an Internet Marketing Agency located in western Nebraska. The company specializes in Website Design, Website Hosting and Radio Broadcasting. Hale Multimedia has been designing and hosting websites since 1996. We have designed over 1000 websites since then. Hale Multimedia broadcasts 25+ U.S. radio stations. The radio stations stretch out over 9 states including Nebraska, Colorado, Wyoming, Montana, Kansas, Oklahoma, North Dakota, South Dakota and New Mexico. The majority of our clients are affiliated with an agricultural based product or service. However, we are open to opportunities with any small business regardless of its nature.
Hale Multimedia also focuses on Social Marketing. Our purpose is to create a social network with small businesses to help expose their business further out to the public eye. The purpose of Social Marketing is to advertise products and services through media to motivate potential clients. Social media allows communication between people with similar interests and provides great opportunities if productivity is prompt.
Policies and Procedures:
Attendance: Excellent attendance is required. Employees and staff that comply to this policy will be more productive as a team doing so.
Parking: Employees will be directed to park behind the building. Parking lot is located east of the front entrance.
Work Schedule: Employees will be scheduled 40 hrs or less per week, Monday through Friday. (Depending on position and availability)
Meetings: Employees are encouraged to attend all meeting for their benefit. However, not all meetings will be mandatory unless advised so.
Board meetings/ bulletin boards: Monthly projects will be planned and assigned on a weekly basis during business hours.
Lunch: employees are scheduled a one hour lunch daily.
Breaks: Employees are encouraged to take 5 or 10 min breaks every two hours.
Smoking: This is a smoke free workplace. However, smoking is allowed in designated areas.
Dress Code: Business casual attire will be required. Employees will be expected to address themselves in a professional manner.
Overtime: Employees may be offered additional hours if available. Overtime will be paid at normal hourly wage.
Wage/Salary: Employees will be paid at an hourly wage.
Payroll: Payroll is calculated and disbursed at the end of every 2 week pay period. Payroll may be disbursed weekly if available.
Commissions: Commissions are payable upon collection, and are paid on the next scheduled payday.
Performance and Evaluation Review: Employees will be reviewed on performance. Informal review will be performed monthly and formal review will be performed every quarter.
Safety: Employees will be required to comply with all safety and health requirements. Employees will need to maintain a safe and healthy workplace by identifying hazards and unsafe work practices.
Thursday, April 7, 2011
Here is a Code of Conduct that will be includeed in our Company Policy Manual
First draft
Code of Conduct:
1. Compliance with Laws, Rules and Regulations:
a. All employees and superiors must comply with city and state laws, rules and regulations Hale Multimedia LLC affiliates with.
b. Employees are encouraged to report any illegal or inappropriate behavior to a supervisor/manager.
c. Violation of any City and State laws, rules or regulations may lead to disciplinary action which may include termination.
2. Conflict of Interest:
a. Conflict of interest is defined when ones private interest interferes with the interests of the company.
b. Employees must bring any conflict to attention of their superior.
3. Confidentiality/ Information recording:
a. All company and Non public information must be confidential.
b. Employees cannot share any private company, client or personnel information with anyone.
c. Employees are responsible for being honest, accurate and timely recording, reporting and handling any information to make responsible company decisions.
d. Violation of sharing confidential information to anyone unauthorized will lead to termination.
4. Protection and use of Company assets:
a. Employees must not use for themselves any company property, information or position without superior approval.
b. Company assets should NOT be used for non-company related business.
c. The use of company property without such consent leads to disciplinary action.
5. Competition and fair dealing:
a. Superior performance = Competitive advantage
b. Employees must be competitive in a fair and honest manner.
c. Employees must respect the rights of company clients, suppliers, competitors and fellow employees.
6. Political Contributions:
a. Employees may make personal political contributions.
b. Employees may NOT use company funds for any political or even personal contribution.
c. Violation by using company funds for any unauthorized purpose will lead to disciplinary action.
7. Discrimination/Harassment
a. Discrimination or harassment based on race, color, religion, sex, national origin or any other class is prohibited!
b. Diversity may be a large company asset.
c. Violation of this code leads to disciplinary action which may include termination.
8. Health and safety:
a. Employees are responsible for maintaining a safe and healthy work environment.
b. Violence and threatening behavior is prohibited. Employees must be able to work together in a proper and professional manner. Violation of this code will lead to termination.
c. Employees must report any accidents, injuries and/or unsafe equipment.
d. There will be a zero tolerance for any violence or horse play in thw work area.
9. Ask first, Act later
a. Employees that question anything are encouraged to ask before acting.
b. This is important because one mistake may lead to a million failures.
10. Complying to the Code of conduct:
a. Employees must conduct themselves accordingly and avoid the appearance of improper behavior.
b. We must all work to ensure rapid and regular action against violation of this code.
c. Those who violate the standards in this code of conduct will be subject to disciplinary action or even termination of employment.
Code of Conduct:
1. Compliance with Laws, Rules and Regulations:
a. All employees and superiors must comply with city and state laws, rules and regulations Hale Multimedia LLC affiliates with.
b. Employees are encouraged to report any illegal or inappropriate behavior to a supervisor/manager.
c. Violation of any City and State laws, rules or regulations may lead to disciplinary action which may include termination.
2. Conflict of Interest:
a. Conflict of interest is defined when ones private interest interferes with the interests of the company.
b. Employees must bring any conflict to attention of their superior.
3. Confidentiality/ Information recording:
a. All company and Non public information must be confidential.
b. Employees cannot share any private company, client or personnel information with anyone.
c. Employees are responsible for being honest, accurate and timely recording, reporting and handling any information to make responsible company decisions.
d. Violation of sharing confidential information to anyone unauthorized will lead to termination.
4. Protection and use of Company assets:
a. Employees must not use for themselves any company property, information or position without superior approval.
b. Company assets should NOT be used for non-company related business.
c. The use of company property without such consent leads to disciplinary action.
5. Competition and fair dealing:
a. Superior performance = Competitive advantage
b. Employees must be competitive in a fair and honest manner.
c. Employees must respect the rights of company clients, suppliers, competitors and fellow employees.
6. Political Contributions:
a. Employees may make personal political contributions.
b. Employees may NOT use company funds for any political or even personal contribution.
c. Violation by using company funds for any unauthorized purpose will lead to disciplinary action.
7. Discrimination/Harassment
a. Discrimination or harassment based on race, color, religion, sex, national origin or any other class is prohibited!
b. Diversity may be a large company asset.
c. Violation of this code leads to disciplinary action which may include termination.
8. Health and safety:
a. Employees are responsible for maintaining a safe and healthy work environment.
b. Violence and threatening behavior is prohibited. Employees must be able to work together in a proper and professional manner. Violation of this code will lead to termination.
c. Employees must report any accidents, injuries and/or unsafe equipment.
d. There will be a zero tolerance for any violence or horse play in thw work area.
9. Ask first, Act later
a. Employees that question anything are encouraged to ask before acting.
b. This is important because one mistake may lead to a million failures.
10. Complying to the Code of conduct:
a. Employees must conduct themselves accordingly and avoid the appearance of improper behavior.
b. We must all work to ensure rapid and regular action against violation of this code.
c. Those who violate the standards in this code of conduct will be subject to disciplinary action or even termination of employment.
Thursday March 7, 2011
As we are moving forward.. we have discovered what are focus is at the moment. As I have mentioned previously I am conducting a Company Policy Manual. This company manual is our structure. Structure is important in a business. We all must have organized regulations to abide by in order to function together in a productive and professional manner. I have put together a few things in this manual so far that begin "The Process". We plan to refine the original process into this company manual. So here is my work so far...
Company
Policy
Manual
Company Name:
Hale Multimedia LLC
Human Resources:
Howard Hale- Chief of Operations
Brian Hale- Sales and Marketing Manager
Andrea Hale- Production Manager
Adrienne Seiley- Office Manager
Mission Statement:
Our mission is simply to provide professional service to our clients while maintaining our christian values.
“He who is faithful in little will be faithful in much ... Luke 16:10.”
Career Positions/Duties:
Sales and Marketing Manager - Analyzes, plans, and outfit marketing and sales activities.
Production Manager - ensures that products and services are formed correctly and function efficiently.
Office Manager - Plans, organizes, assigns and reviews work of office personnel.
Programmer - develops instructions that direct computers to process information.
Web Designer -Handles the development and construction of websites.
Social Marketer – Advertises products and services through social media to gain the similar interests of others.
Commissions:
Commissions are payable upon collection, and are paid on the next scheduled payday.
Company
Policy
Manual
Company Name:
Hale Multimedia LLC
Human Resources:
Howard Hale- Chief of Operations
Brian Hale- Sales and Marketing Manager
Andrea Hale- Production Manager
Adrienne Seiley- Office Manager
Mission Statement:
Our mission is simply to provide professional service to our clients while maintaining our christian values.
“He who is faithful in little will be faithful in much ... Luke 16:10.”
Career Positions/Duties:
Sales and Marketing Manager - Analyzes, plans, and outfit marketing and sales activities.
Production Manager - ensures that products and services are formed correctly and function efficiently.
Office Manager - Plans, organizes, assigns and reviews work of office personnel.
Programmer - develops instructions that direct computers to process information.
Web Designer -Handles the development and construction of websites.
Social Marketer – Advertises products and services through social media to gain the similar interests of others.
Commissions:
Commissions are payable upon collection, and are paid on the next scheduled payday.
Friday, April 1, 2011
Friday April 1, 2011
Business here is moving forward. I was promoted to Office Manager last week and Andrea has now been promoted to production manager. All customer support has moved under Brian's and my control. We will be putting together a company policy manual. Yes we all must have rules and regulations to follow :) Organization is another bid step of that we are accomplishing. The better order we have things the more prompt we will be in working on prospects and other tasks we inquire. Just another step into our expansion. Little by Little I have faith that we WILL reach the main goal here!
“Keep your dreams alive. Understand to achieve anything requires faith and belief in yourself, vision, hard work, determination, and dedication. Remember all things are possible for those who believe.”
“Keep your dreams alive. Understand to achieve anything requires faith and belief in yourself, vision, hard work, determination, and dedication. Remember all things are possible for those who believe.”
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